Gym too far away to begin an exercise regimen? Supermarket too off-the-beaten path to maintain healthy eating habits? Movie houses too inconveniently situated to keep up with the latest in pop culture?
anymore. At least, not if you’re part of the growing trend in apartment living
described as “lifestyle amenity”—a new industry term applied to ambitious
residential complexes with a host of modern comforts baked into their design.
for instance, a tenancy in Woolloongabba’s emerging South City Square project,
a $600 million endeavour complete with 13,000 sq m of retail space, 850
residences and a hotel with 144 rooms. Anyone lucky enough to secure a spot at
this address can expect unfettered access to several restaurants and cafes as
well as to a childcare centre, a medical centre, a health and wellness precinct
and a Reading Entertainment facility. Woolworths has even signed on to be a
part of the development. Who could realistically ask for anything more?
a successful business model whose appeal is not lost on developers at Pellicano
and Perri Projects, which joined forces to create this colossal complex. “The market has responded to
this fully integrated offering and the chance to be a part of a new and
vibrant community,” development operations manager Michael Kent told
realestate.com.au. Indeed, 95 percent of the released apartments at South City
Square have already been claimed by eager residents hungry for lifestyle
amenity living. And, with Brisbane suburbs like Woolloongabba reportedly headed
for a massive population increase in the next twenty years, the South City
Square complex—and projects like it—will most likely continue to attract
Queensland dollars for quite some time.