Woolloongabba Sees Rise of the All-In-One Amenity Lifestyle

Woolloongabba Sees Rise of the All-In-One Amenity Lifestyle


June 2017
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Woolloongabba Sees Rise of the All-In-One Amenity Lifestyle

Gym too far away to begin an exercise regimen? Supermarket too off-the-beaten path to maintain healthy eating habits? Movie houses too inconveniently situated to keep up with the latest in pop culture?

Not anymore. At least, not if you’re part of the growing trend in apartment living described as “lifestyle amenity”—a new industry term applied to ambitious residential complexes with a host of modern comforts baked into their design.

Consider, for instance, a tenancy in Woolloongabba’s emerging South City Square project, a $600 million endeavour complete with 13,000 sq m of retail space, 850 residences and a hotel with 144 rooms. Anyone lucky enough to secure a spot at this address can expect unfettered access to several restaurants and cafes as well as to a childcare centre, a medical centre, a health and wellness precinct and a Reading Entertainment facility. Woolworths has even signed on to be a part of the development. Who could realistically ask for anything more?

It’s a successful business model whose appeal is not lost on developers at Pellicano and Perri Projects, which joined forces to create this colossal complex. “The market has responded to this fully integrated offering and the chance to be a part of a new and vibrant community,” development operations manager Michael Kent told realestate.com.au. Indeed, 95 percent of the released apartments at South City Square have already been claimed by eager residents hungry for lifestyle amenity living. And, with Brisbane suburbs like Woolloongabba reportedly headed for a massive population increase in the next twenty years, the South City Square complex—and projects like it—will most likely continue to attract Queensland dollars for quite some time. 

Image: bmag.com.au

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