As Chief Executive & Managing Director of Satterley Property Group, Nigel Satterley is one of the most prominent residential land developers to come out of Western Australia.
Born and bred in the wheatbelt town of Cunderdin, Nigel made the pilgrimage to the state capital as a teenager, bounding in with little experience, interminable energy and an insatiable thirst for knowledge. As he crossed into his twenties, Nigel demonstrated competence and maturity that surpassed his years, earning him new shoes as the WA State representative for Levi Jeans.
Always on the go and continually absorbing his surrounds, he soon became a well-known face on St George’s Terrace. Among the leading authorities of the finance and investment sectors who gave him advice, were B.F. Prindiville and Sir James McCusker. It was Sir James, the former banker and founder of Town and Country Building Society, who advised Nigel to go into home building.
Leveraging a neat $10,000 profit that he earned from his first real estate transaction, Nigel formed Statesman Homes. It was not long after, that this new company took its place among the leading builders in WA; Statesman had grown to sell up to 650 homes a year.
In 1980, Nigel moved into land development and through the establishment of the Satterley Property Group, pioneered new strategies for master-planned estates. The benefits were far reaching and saw higher standards set for community amenities and family lifestyle.
Satterley Property Group has now sold more than 60,000 residential lots and controls a land bank of around 37,000 lots. It is estimated that more than 250,000 people in Western Australia live on home lots built by the Satterley Property Group on 160 different residential estates.
Nigel has earned his reputation as a sought-after expert on Australian residential housing markets and cycles, and has taken on advisory roles to the Australian Federal Government, as well as at all levels of government, to improve housing affordability.
In 2006, he received membership of the Order of Australia for his contribution to land development, urban renewal programs and to charity, medical research and sport. Last year, he was honoured with a Doctor of Business from the Edith Cowan University for the contribution to the WA housing industry and his philanthropic activities in the community.
Development Ready’s Robert Langton was joined by this industry doyen for a robust discussion concerning the path and learnings that have led to Nigel’s 40-year success story as well as a dissection of the state and shape of WA’s future. Watch, take notes and enjoy.