This week on the Development Ready podcast, we have Business Development and Technology Manager Tony Hope, of LJ Hooker Commercial Brisbane.
We speak to Tony about his journey into the real estate industry and discuss topics such as:
- How technology is changing the face of the real estate industry
- Where and how the industry will be disrupted
- New technologies being adopted by forward thinking real estate agencies
- And how the adoption of new technologies is giving the LJ hooker business an edge over some of its competitors plus much more
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Show notes
01:11 - Introduction
01:53 - Background - who Tony Hope is
03:26 - Why Tony transitioned to real estate
04:04 - What the tech role at LJ Hooker entails
05:07 - Disruption of the commercial sector
10:03 - Tech adapted at LJ Hooker, the edge over their competitors
13:47 - Outdated practises in the industry and how to improve them
15:53 - How his tech background helped him at LJ Hooker
19:14 - Inspiration drawn from tech companies
21:21 - The marketing landscape
23:29 - Where they focus their marketing budget
25:54 - Which tech enables them to find buyers faster
27:22 - Marketing channels, the commercial market in Brisbane
30:13 - Developer & buyer expectations
31:37 - How competitive the market is
32:36 - How they assist developers & investors
34:29 - Plans with the data & tech they’re developing
35:33 - How investors & developers have adopted technology
36:27 - Best advice, life or business, he has been given
