Leading proptech innovator Ready Media Group (RMG) has unveiled a dynamic, dedicated, Residential Development division, along with customised marketing packages designed to meet specific needs. This move comes in response to growing audience demand, as well as recent government reforms aimed at accelerating townhouse developments and residential land subdivisions.
RMG CEO Nick Materia described the move as a significant milestone for the company, building on its decade of success in the commercial development sector. “While many companies are reducing their client service teams, we’re investing in top talent to ensure we deliver the best possible service to all our clients,” Mr. Materia said.
To head up the newly, supercharged Residential Development division, RMG has appointed Jack Johnstone, a real estate expert with more than a decade of experience within the residential market. "With his deep, hands-on expertise, Jack is the ideal leader for this division, and we’re eager to see the positive impact it will have on our clients’ success," said Mr. Materia.
With demand from RMG's property developer audience at an all-time high, Mr. Johnstone believes the timing is ideal to double down on efforts within the residential development sector. "We're committed to offering proactive, personalised service and delivering qualified property developer buyer leads - an approach no other portal in Australia is focusing on," he said. "This will be the first service of its kind to place qualified buyers at the core of its strategy, ensuring that every listing reaches the right audience from the outset to maximise engagement and results."
Three highly targeted advertising packages have been strategically built to cater to specific buyer segments:
- The Suburban Package: Ideal for local developers, focusing on area-specific marketing.
- The Classic Package: A state-based solution designed for versatility and broad appeal.
- The National Package: Perfect for large-scale developments, reaching a diverse audience across Australia.
Each package leverages RMG’s industry-leading proprietary marketing tools, to prioritise quality leads, moving beyond outdated portal metrics like page views to emphasise genuine buyer engagement.
The new marketing packages have already yielded impressive results during extensive testing. "Around 75% of enquiries for one of our recent residential developments came through Ready Media Group's platform," said David Stean, Director of Stean Nicholls. "It exceeded our expectations, and we will definitely be using it again for future developments."
For more information on Residential Development packages, contact [email protected]
Media Contact: Chris Gallichio, Head of Digital, Ready Media Group
Email: [email protected] Mobile: +61 413 130 971
About Ready Media Group
Ready Media Group (RMG) is Australia's leading dedicated commercial property media, technology, and data company. With a commitment to innovation and precision targeting, RMG connects property investors, developers, and agents with exclusive opportunities through its flagship platforms, DevelopmentReady and CommercialReady. Since its inception in 2014, RMG has established itself as a trusted partner in the development and commercial property sector.
