John Ke is a uniquely qualified agent with a refined appreciation for architecture, a strategic view of marketing, and a strong awareness of the importance of systems and technology. He is a Civil Engineering graduate with 20 years' experience marketing IT infrastructure to small and medium businesses.
With a business background in information technology, it's no wonder that John approaches all of his sales in a methodical and well-organized manner. "We understand that consumers do not purchase for logical reasons. They make purchases for emotional motives ", he declares. "However, this does not negate the need of rationality in marketing and negotiation. Real estate sales, like most business transactions, necessitate a thorough grasp of the client's needs. Once you have a thorough grasp of the circumstance, you may tailor a solution...and obtain an outcome that exceeds your expectations. My strategy is quite similar to Bekdon Richards' systematised method, which involves utilising the company's integrated systems to provide clients with real-time marketing feedback and quantifiable data for highly accountable decision-making."
However, John's abilities go beyond making full use of Bekdon Richards' technological expertise. John's ability to communicate and network knows no borders, cutting through cultural and linguistic differences so that his clients' properties can be globally marketed on an equal footing. A resident of Australia for over 25 years and fluent in Mandarin and Hokkein, John's ability to communicate and network knows no borders, cutting through cultural and linguistic differences so that his clients' properties can be globally marketed on an equal footing.
"I am strongly positioned to investigate every potential for my clients' properties as a member of the Chinese community at home and abroad," he says. "It's a lot of fun to link shoppers from all walks of life with local vendors and vice versa. Vendors who do not communicate with Asian buyers effectively and astutely are doing themselves a disservice. It requires more than just knowing the language to get the greatest results; you also need to know how to connect into networks and what the market wants."
John has lived in the area for much of his life, investing in local real estate, renovating local homes, and sending his children to local schools. John's clients benefit from the best of both worlds: a competent local agent with an international reach, as well as local knowledge and global comprehension.
Development Potential 
